LUCIDTREE respects the privacy and personal information rights of visitors, clients, prospective clients, partners, and other users of this website.
This Privacy Policy explains how LUCIDTREE collects, uses, stores, protects, discloses, and deletes personal information collected through this website and related business inquiry channels.
This Privacy Policy applies only to this website and related communications initiated through this website. It does not apply to any separate written agreement, client engagement, service contract, confidentiality agreement, employment relationship, vendor agreement, or offline arrangement, unless expressly stated otherwise.
1. Purpose of This Website
This website is provided for general corporate introduction, business information, consulting-related inquiries, partnership discussions, and communication with LUCIDTREE.
LUCIDTREE operates as a data-driven strategic intelligence and consulting firm. The website is not intended to collect investment account information, financial account information, securities trading information, confidential client data, sensitive personal information, or regulated financial information from general visitors.
Users should not submit confidential, sensitive, restricted, or third-party proprietary information through the website unless LUCIDTREE has expressly requested such information under an appropriate written agreement.
2. Personal Information We May Collect
LUCIDTREE collects only the minimum personal information reasonably necessary for website operation, inquiry response, communication, security, and record management.
2.1 Information Provided Directly by Users
When a user contacts LUCIDTREE through a contact form, email link, inquiry form, or similar channel, LUCIDTREE may collect the following information:
| Category | Personal Information Collected |
|---|---|
| Contact information | Name, email address, phone number, company name, job title, department |
| Inquiry information | Inquiry content, requested service area, business context, meeting request details |
| Communication records | Email correspondence, response history, inquiry status |
| Optional attachments | Documents or files voluntarily submitted by the user, if file upload is enabled |
LUCIDTREE does not require users to submit sensitive personal information, financial account information, investment account information, identification documents, passwords, health information, criminal records, biometric information, or payment information through this website.
2.2 Information Collected Automatically
When a user accesses this website, certain technical information may be collected automatically through server logs, security tools, cookies, or similar technologies.
| Category | Examples |
|---|---|
| Technical logs | IP address, access date and time, browser type, device type, operating system, referring URL |
| Usage information | Pages visited, approximate session duration, click path, access errors |
| Security information | Spam detection results, abnormal traffic indicators, firewall or security logs |
| Cookie-related information | Essential cookies, preference cookies, and analytics cookies if enabled |
This information is used for website operation, security, troubleshooting, traffic analysis, abuse prevention, and service improvement.
3. Purposes of Processing Personal Information
LUCIDTREE processes personal information for the following purposes:
- responding to business inquiries;
- communicating with prospective clients, partners, vendors, and other contacts;
- reviewing consulting, market intelligence, data analytics, or partnership opportunities;
- scheduling meetings and managing correspondence;
- operating, maintaining, improving, and securing the website;
- preventing spam, unauthorized access, misuse, fraud, cyber incidents, or unlawful activity;
- managing internal records and legal documentation;
- responding to legal requests, regulatory inquiries, disputes, or rights-related notices;
- complying with applicable laws, regulations, and lawful obligations.
LUCIDTREE does not use personal information submitted through this website to provide investment advice, financial product recommendations, discretionary investment management, securities brokerage, lending, insurance, real estate brokerage, or any other regulated financial service.
4. Personal Information Not Requested
Users should not submit the following information through this website unless expressly requested by LUCIDTREE under a separate written agreement:
- resident registration numbers or other government identification numbers;
- passport copies, identification cards, or driver’s license copies;
- bank account information, brokerage account information, or payment card information;
- securities holdings, trading history, portfolio information, or personal investment records;
- health information, biometric information, criminal records, or other sensitive personal information;
- trade secrets, confidential business information, or third-party confidential information;
- non-public information relating to any listed company, financial product, transaction, or investment opportunity.
If such information is submitted without request, LUCIDTREE may delete, restrict, or return it at its discretion, unless retention is required by applicable law or necessary to protect legal rights.
5. Retention and Use Period
LUCIDTREE retains personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by applicable law.
| Type of Information | Retention Period |
|---|---|
| General business inquiries | Up to 3 years after completion of response or closure of the inquiry |
| Email correspondence | Up to 3 years after the final communication, unless further retention is necessary |
| Meeting or partnership discussion records | Up to 3 years after the end of the relevant discussion |
| Website technical logs | Up to 12 months, unless longer retention is necessary for security, troubleshooting, or legal reasons |
| Records of privacy rights requests | Up to 3 years after completion of the request |
| Records required for legal defense or dispute management | Until the relevant claim, dispute, investigation, or legal obligation is resolved |
If a separate written agreement is executed between LUCIDTREE and a client, partner, vendor, or other party, personal information related to that relationship may be retained according to the relevant agreement, applicable law, and internal record management requirements.
6. Destruction of Personal Information
When the retention period expires or the purpose of processing is achieved, LUCIDTREE destroys personal information without undue delay, unless retention is required by applicable law or necessary for legitimate legal purposes.
The method of destruction is as follows:
| Format | Destruction Method |
|---|---|
| Electronic files | Secure deletion, permanent deletion, or technical measures designed to prevent recovery |
| Paper documents | Shredding, incineration, or other secure disposal method |
| Backup records | Deletion according to backup cycle and technical feasibility, with access restricted until deletion |
7. Third-Party Disclosure
LUCIDTREE does not sell, rent, trade, or otherwise commercially disclose personal information to third parties.
LUCIDTREE may disclose personal information only in the following limited cases:
- where the user has given prior consent;
- where disclosure is required or permitted by applicable law;
- where disclosure is necessary to respond to lawful requests from courts, regulators, law enforcement authorities, or public agencies;
- where disclosure is necessary to protect the rights, property, security, legal interests, or safety of LUCIDTREE, users, or third parties;
- where disclosure is necessary in connection with a merger, business transfer, restructuring, corporate transaction, or similar event, subject to appropriate safeguards;
- where disclosure is made to service providers or processors acting on behalf of LUCIDTREE under confidentiality and data protection obligations.
8. Processing by Service Providers
LUCIDTREE may use service providers to operate and maintain this website, email systems, security tools, cloud infrastructure, analytics tools, spam protection tools, and related business systems.
Such service providers may process personal information only to the extent necessary to perform services for LUCIDTREE and are not authorized to use personal information for their own independent purposes.
| Service Area | Purpose | Provider |
|---|---|---|
| Website hosting | Website operation, server management, security, backup | [Insert Hosting Provider] |
| Email service | Email transmission, inquiry response, business communication | [Insert Email Provider] |
| Website security | Firewall, spam prevention, malware protection, abnormal traffic monitoring | [Insert Security Provider, if any] |
| Analytics | Website traffic analysis and service improvement | [Insert Analytics Provider, if any / Not used] |
| Contact form plugin | Inquiry submission and form processing | [Insert Plugin Provider, if any] |
If LUCIDTREE changes or adds material service providers, this Privacy Policy may be updated accordingly.
9. Overseas Transfer of Personal Information
If LUCIDTREE transfers, stores, or processes personal information outside the Republic of Korea through website hosting, cloud infrastructure, email systems, analytics tools, security services, or other service providers, LUCIDTREE will take appropriate measures required by applicable law.
As of the Effective Date, the status of overseas transfer is as follows:
| Item | Details |
|---|---|
| Overseas transfer status | [Not applicable / Applicable] |
| Recipient | [Insert overseas recipient, if applicable] |
| Country | [Insert country, if applicable] |
| Items transferred | [Insert personal information items, if applicable] |
| Transfer date and method | [Insert timing and method, if applicable] |
| Purpose of transfer | [Insert purpose, if applicable] |
| Retention and use period | [Insert period, if applicable] |
| Contact information of recipient | [Insert contact, if applicable] |
If no overseas transfer occurs, this section should be read as “Not applicable.”
10. Cookies and Similar Technologies
This website may use cookies or similar technologies to operate the website, maintain security, remember user preferences, analyze traffic, and improve website functionality.
Cookies are small data files stored on a user’s device when visiting a website.
10.1 Types of Cookies
| Type | Purpose |
|---|---|
| Essential cookies | Required for website operation, security, and basic functionality |
| Preference cookies | Used to remember user preferences, if enabled |
| Analytics cookies | Used to understand website traffic and usage patterns, if enabled |
| Advertising cookies | Not used unless expressly stated otherwise |
As of the Effective Date, LUCIDTREE does not use advertising cookies for behavioral advertising unless expressly stated in this Privacy Policy or a separate cookie notice.
10.2 Cookie Controls
Users may disable or delete cookies through browser settings. However, disabling certain cookies may affect website functionality, security, or user experience.
General browser settings can usually be found under:
Browser Settings → Privacy and Security → Cookies11. Analytics and Automated Processing
LUCIDTREE may use aggregated or statistical website usage data to understand general visitor behavior, improve website structure, and monitor performance.
LUCIDTREE does not use personal information submitted through website inquiries to make automated decisions that produce legal effects or similarly significant effects on individuals.
LUCIDTREE does not use website inquiry personal information to train market algorithms, develop investment strategies, provide investment advice, or sell financial products.
If LUCIDTREE introduces analytics, artificial intelligence, automated decision-making, profiling, newsletter tracking, advertising pixels, or similar tools that materially affect personal information processing, this Privacy Policy will be updated accordingly.
12. Business Data, Market Data, and Website Inquiry Data
LUCIDTREE’s business may involve analysis of market data, industry data, demand signals, competitive information, public information, and other non-personal or business-related data.
Personal information submitted through this website for inquiries is managed separately from market intelligence datasets, analytical frameworks, and internal research processes unless otherwise permitted by law and appropriate safeguards are applied.
LUCIDTREE does not intentionally collect personal information through this website for the purpose of creating personal profiles, selling personal data, or making individualized financial recommendations.
13. Rights of Users
Subject to applicable law, users may exercise the following rights regarding their personal information:
- request access to personal information;
- request correction of inaccurate or incomplete personal information;
- request deletion of personal information;
- request suspension of processing;
- withdraw consent, where processing is based on consent;
- request information regarding processing, disclosure, or transfer;
- object to or request explanation regarding automated processing, where applicable under law.
LUCIDTREE may request information necessary to verify the identity of the requester before processing a rights request.
LUCIDTREE may deny or restrict a request where permitted by applicable law, including where retention is required by law, where the request may infringe the rights of another person, where the request is manifestly unfounded or excessive, or where the information is necessary for legal claims, security, dispute resolution, or compliance obligations.
14. How to Exercise Privacy Rights
Users may exercise their privacy rights by contacting LUCIDTREE through the contact information below.
Privacy Contact
Email: [Insert Privacy Contact Email]
Department: [Insert Department, if applicable]
Address: [Insert Business Address]
Representative / Privacy Officer: [Insert Name, if applicable]
Requests should include sufficient information to identify the requester and the personal information involved.
LUCIDTREE will review and respond to privacy rights requests in accordance with applicable law.
15. Children’s Privacy
This website is not directed to children under the age of 14.
LUCIDTREE does not knowingly collect personal information from children under the age of 14 without the consent of a legal representative.
If LUCIDTREE becomes aware that personal information of a child under the age of 14 has been collected through this website without appropriate consent, LUCIDTREE will take reasonable steps to delete or restrict such information, unless retention is required by applicable law.
A legal representative may exercise privacy rights on behalf of a child under the age of 14 in accordance with applicable law.
16. Security Measures
LUCIDTREE takes reasonable technical, administrative, and physical measures to protect personal information against unauthorized access, loss, theft, leakage, alteration, destruction, misuse, or unlawful processing.
Such measures may include:
- access control and authorization management;
- limited access to personal information on a need-to-know basis;
- use of secure website connections where available;
- malware, spam, and abnormal traffic monitoring;
- server and system security management;
- confidentiality obligations for personnel and contractors;
- backup and recovery procedures where appropriate;
- internal review of privacy and security practices;
- secure deletion or restriction of unnecessary personal information.
No website, network, server, email system, or electronic transmission can be guaranteed to be completely secure. Users should avoid submitting sensitive, confidential, or unnecessary personal information through this website.
17. Links to Third-Party Websites
This website may contain links to third-party websites, platforms, publications, resources, or services.
LUCIDTREE is not responsible for the privacy practices, security measures, content, policies, or actions of third-party websites or services.
Users should review the privacy policies of third-party websites before submitting personal information to them.
18. Privacy Officer and Contact
LUCIDTREE designates the following contact point for privacy-related inquiries, complaints, and rights requests.
| Item | Details |
|---|---|
| Privacy Officer | CEO Staff |
| Department | Office support team |
| mail@lucidtree.net | |
| Working hours | 10:00~14:00 |
| Address | 6F, Gangnam-daero 584, Gangnam-gu, Seoul, Korea |
If no separate privacy officer is designated, privacy-related matters will be handled by LUCIDTREE’s management or the department responsible for website operations.
19. Remedies for Privacy Infringement
Users may contact LUCIDTREE first for any privacy-related inquiry, complaint, or rights request.
Users may also seek assistance from relevant public authorities or dispute resolution bodies in accordance with applicable law, including:
| Institution | Contact |
|---|---|
| Personal Information Infringement Report Center | 118 |
| Personal Information Dispute Mediation Committee | 1833-6972 |
| Personal Information Protection Commission | 02-2100-3025 |
20. Changes to This Privacy Policy
LUCIDTREE may update this Privacy Policy from time to time to reflect changes in law, website operation, business practices, service providers, security measures, or personal information processing activities.
The updated version will be posted on this website with the updated effective date.
If any material change affects users’ rights or the way personal information is processed, LUCIDTREE will take reasonable steps to provide notice in accordance with applicable law.
21. Contact
For privacy-related inquiries, rights requests, or complaints, please contact:
LUCIDTREE
Email: mail@lucidtree.net
Website: www.lucidtree.net